 INOX, the first national multiplex at Chennai, has opened up at the Chennai Citi Centre on Radhakrishnan Road. Chennai’s box-office market has been booming, thanks to some path breaking efforts by film-makers and the supportive audiences. Now with the four-screen multiplex, which began its operations on Friday, January 19, Chennaiites are nothing less than thrilled. More so, because watching films is not just another pastime for people here, it is an experience to be cherished. This explains the reason behind the thronging crowds at the state-of-the-art Sathyam Cinemas, which, in the last couple of years has redefined the movie watching experience altogether. Yes indeed, people here are more than happy about watching films without bug bites, unsteady chairs, stale popcorn scattered here and there and unpleasant odours.  However, for Chennaiites who have always looked forward to combine movie watching with some shopping and chilling out, INOX has arrived, much to their excitement. INOX at Chennai is the 13th multiplex for the company across the country. This, however, is the first national multiplex chain to start operations in Chennai. The four-screen multiplex at Citi Centre has a total of 909 seats. At a space of 35,000 sq ft, INOX also has an in-house food counter, refuel and other facilities. The films screened here will include films in Tamil, Hindi and English. At INOX, the ambience is something to watch out for. This is, of course, complemented by superior design, features, security, service and state-of-the-art equipment. As avid film lovers, we are only too thrilled to welcome such ventures and we wish Chennaiites happy movie viewing!!
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1 comment:
INOX multiplex @ Chennai Citi Centre Mall is great place to watch a movie. I loved the entire movie going experience. The ambience of the multiplex is A+ grade and finally,finally we Chennaiates have atleast one true modern multiplex in all senses. Sathyam is good, okay. Its just and old theatre built in 1976 thats been getting renovation after renovation. It s biggest problem apart from parking is that its not inside a mall. So doesn’t have all the added entertainment for the whole family like having an international food court, large retail stores of all kinds, modern games zones and mega fun city. Mayajaal is quite far from the city center and its quite below par in ambience and experience is not top class. Its lacks any kinda class in its finishes nor does it offer the kinda comfort provided by say a national multiplex operator for the same price. Mayajaal is local setup and has a long way to go to catch up with INOX,PVR or Sathyam. It would have been good had it been given more attention to detail, which is what separates the men from the boys. The only problem i have with INOX is that it is always packed esp on weekends. Hardly can I get seats on weekends.The 4 screens prooves to be too less for such a large city like Chennai as its Chennai's first true multiplex in all sense and first one inside a mall. They should have had atleast 6 or 7 screens. But then again judging by the parking provision made i think 4 screens just abt fits ok. I hope INOX will open a few more multiplexes in other parts of Chennai like Anna Nagar, T.Nagar, Nungambakkam, Omr, Ecr etc. Chennai needs many more such top notch national multiplexes to set up their operations.The demand for quality multiplex far out strips the little supply availaible today. What the city needs is a large mall 7 or 8 lakh sq.ft with atleast 10 screens like what Bangalore has. Hum are there any such malls coming up atall in Chennai?? Chennai Citi Centre is not a very big mall atall and the INOX inside is quite small but in line with the mall size. I’m hoping Ampa Mall will open very soon, as per schedule this year and te much awaited PVR Cinemas, India's very best multiplex chain will finally launch in Chennai by mid-end 2007. Chennai among all metros is Cinemas crazy be it English, Tamil, or Hindi and one of the best possibly available markets for modern multiplexes esp inside quality well planned malls. Tamil Nadu among all states in India has the greatest potential for multiplexes and its demand far outstrips little supply and so I believe the government ought to co-operate and comes up with a separate multiplex policy for Tamil Nadu separate from tradional stand alone theatres laying down guidelines for what constitutes multiplexes.It must encourage the multiplex industry by giving soaps to multiplex operators national and local like entertainment tax exemption for 5 years. Its must surely do remove price caps and also must methodologically try and have the 10 Rupee tickets allocations made compulsory only here in all of India removed from multiplexes. Its like saying in Taj Cormandel or Park Sheraton hotel you must compulsorily serve Rs 10 rupee meals or maximum you can sell rooms is say Rs 1000. Prices shouldn’t it be determined by the Market forces and not government and the consumer must be given the choice to either see a movie at Rs 40-50 in a ordinary or/and run down theatre or watch the same movie in an world-class state of the art multiplex paying premium anywhere from Rs.120-250 depending on the kind of facilities offered in the multiplex. Provide more facilities and you must be given to choice then to price more for those facilities. Chennaiaites today are willing to pay to get the entire 21st century cinema experience in a world-class and comfortable ambience. It does not make much sense to fix caps. Laying down more guidelines for meeting higher pricing is better. Else Chennai can never have the Gold Class Cinemas so enjoyed by Bangaloreans and Delhites. Are’nt they lucky to have the choice?? I hope the government will look into this quite seriously and make the necessary logical amendments to formulate a separate policy to encourage the multiplex industry, the cinemas of the 21st century and make Tamil Nadu, which is one India's most progressive state in almost all sectors, the most progressive state too when it comes to embracing multiplexes as it has always beeen a land of cinemas and cinemas mad people of all classes.
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